We are all familiar with Saul Bass’s work: movie credits, logo design, all around awesome. But for the first time, AT&T has released the film Bass produced to present his logo redesign for their 1970’s “bell.” As far as graphic design history goes, this was the largest rebrand in the US, prompting a complete overhaul of 135,000 Bell system vehicles, 22,000 buildings, 1,250,000 phone booths, and 170,000,000 telephone directories.
What the Flux — We’ve deconstructed BP’s logo down to its core elements:
- Diamonds
- Gold
- Cash
- More Cash
It’s been a much debated topic about how Toyota should approach their re-branding strategy. “Moving Forward” is obviously not the tag line they want to use anymore, unless it’s “Moving Forward, Even When You Don’t Want To.” The acceleration pedal malfunction coupled with further investigations has left Toyota sales and consumer confidence in the crapper, and when that happens, it’s time to tow their brand identity in for an overhaul. This amusing [design nerd] video by Fast Company’s Ken Carbone, explains what Toyota should not do while considering a new logo. Continue Reading
Creatures, monsters, robots, we all love them. When it comes to logos, it’s a few and far between client that will request a cthulhu or 50’s-style robot. For design study’s sake, you could make up your own company, and if you’re fortunate enough, you’ll actually get a client who is quirky enough to want a brand that features the Amish-vampire-cockroach you’ve been dreaming about. From cephalopods to zombies, we present to you a “best of” collection gathered from Logopond’s archives: [unlucky number] 13 creative creatures logos.
