We are all familiar with Saul Bass’s work: movie credits, logo design, all around awesome. But for the first time, AT&T has released the film Bass produced to present his logo redesign for their 1970’s “bell.” As far as graphic design history goes, this was the largest rebrand in the US, prompting a complete overhaul of 135,000 Bell system vehicles, 22,000 buildings, 1,250,000 phone booths, and 170,000,000 telephone directories.
Kinetic typography may seem like a really trendy and ultra-modern idea; however, in reality, it’s been around a lot longer than you think. Saul Bass had been animating type since 1955, paving the way for actual graphic design in movie title sequences. His use of solid shapes, colors and simple geometric design completely defined his style for nearly a decade, still renowned to this day. AfterEffects made this process infinitely easier these days, and this design legend deserves props for inspiring a generation of typography nerds. Check out some of his most popular pieces: Continue Reading
